Instagram Beauty Influencers

Outsiders say "Makeup Brand" when referring to new product releases, insiders use "Brand Drop" referring to newly launched collections or campaigns.

While outsiders say "Blend" for mixing makeup, insiders say "Buff" reflecting a more nuanced technique of gentle blending in beauty.

While outsiders refer to paid content as "Sponsored Post", insiders frequently use "Collab" to denote collaborations with brands, emphasizing partnership.

Outsiders say "Product Review", insiders often say "First Impressions" when initially testing new beauty items.

Outsiders call it "Unboxing", insiders call it a "Haul" as it often involves multiple product reveals at once, emphasizing the quantity and excitement.

Outsiders say "Fake Eyelashes", but insiders simply say "Lashes" as it is implicitly understood to mean the artificial ones.

Outsiders might say "Face Mask", but insiders specify "Sheet Mask" referring to the popular single-use skincare product.

Outsiders say "Face Primer", insiders call it "Skin Prep" emphasizing the preparatory skincare step before makeup.

Outsiders say "Before and After Photos", insiders say "Transformation Shots" emphasizing dramatic beauty changes.

Casual observers say "Makeup Tutorial", but insiders simply call it a "Tutorial" as it is understood to be makeup-focused.

Outsiders say "Makeup Challenge", insiders use "Beat Face Challenge" signifying a fully perfected makeup look for the challenge.

Outsiders say "Beauty Influencer" broadly, but insiders often call themselves "BGs" (Beauty Gurus) as a badge of expertise and community identity.

Outsiders say "Highlighter", but the insider term "Glow Getter" creatively emphasizes the effect of a glowing complexion.

Outsiders say "Lipstick" plainly, while insiders affectionately call it "Lippie" as a term of endearment common in the community.

Outsiders use "Contour" for face-shaping makeup, but insiders say "Snatched" to describe a sharply contoured and polished look.