Beauty Vloggers

Outsiders say 'face primer,' but insiders often shorten it to 'base,' treating it as foundational for all subsequent makeup.

Non-members say 'eye makeup,' while vloggers talk about an 'eye look,' focusing on the artistic styling and intentional creation of the eye area.

Outsiders typically call videos simply 'makeup tutorials,' but insiders use 'Get Ready With Me' (GRWM) to describe a more casual, personal style of tutorial that includes lifestyle elements.

Outside observers say 'new product release,' but beauty vloggers commonly refer to it as a 'launch,' highlighting the marketing and hype-building event.

Casual users call it a 'makeup brush cleaner,' but insiders typically say 'sanitizer' to emphasize hygiene and safety in beauty tool maintenance.

Outsiders say 'skin care routine' casually, whereas insiders prefer 'skin care regimen' to convey a structured, consistent process and product layering.

While outsiders refer to makeup tools as a 'makeup kit,' insiders call their extensive setup a 'battle station,' emphasizing the dedicated workspace for beauty creation.

Outsiders might say 'product endorsement,' but insiders say 'collab' (collaboration) to reflect partnerships between creators and brands.

Casual observers say 'makeup bag,' whereas insiders say 'makeup stash,' emphasizing their extensive, often organized collection of products.

Those outside might refer to trendy makeup as 'Snapchat filter style,' but insiders call this aesthetic 'E-girl makeup,' a well-defined visual trend.

Outsiders often say 'makeup influencer,' but community members use 'beauty guru' to indicate expertise and authority in beauty content creation.