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Yammer Communities profile
Yammer Communities
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Yammer Communities are platform-specific social groups within Microsoft Yammer where employees create topic-based forums to collaborate...Show more
General Q&A
A Yammer Community is a Microsoft-powered, internal social group where employees discuss projects, share updates, and build company culture through both formal and informal interactions.
Community Q&A

Summary

Key Findings

Admin Influence

Community Dynamics
Yammer admins uniquely shape community culture through custom moderation rules and rituals like YamJams, steering group tone and engagement beyond formal governance.

Peer Recognition

Social Norms
Praise badges and informal shout-outs create a culture of bottom-up feedback and peer validation uncommon in traditional corporate communication.

Cross-Channel Dynamics

Communication Patterns
Members strategically use @mentions and cross-posting to navigate and connect multiple internal platforms, reflecting a complex, layered information flow rarely visible to outsiders.

Identity Signaling

Identity Markers
Active participation, use of branded memes, and insider jargon act as identity markers signaling belonging and status within the Yammer community ecosystem.
Sub Groups

Departmental Groups

Communities formed around specific departments (e.g., HR, IT, Marketing) for internal collaboration.

Project-Based Communities

Temporary or ongoing groups focused on specific projects or initiatives within the organization.

Social & Culture Groups

Employee resource groups, interest clubs, and social committees that foster workplace culture.

Leadership & Management Forums

Spaces for leadership communication, management best practices, and executive engagement.

Statistics and Demographics

Platform Distribution
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Workplace Settings
45%

Yammer Communities are fundamentally embedded within workplace environments, where employees interact, collaborate, and build internal culture around shared topics.

Professional Settings
offline
Microsoft Teams
25%

Microsoft Teams is often integrated with Yammer in organizations, supporting overlapping communities and facilitating real-time collaboration and discussion among employees.

Microsoft Teams faviconVisit Platform
Messaging & Chat
online
Slack
10%

Some organizations use Slack alongside or instead of Yammer for internal topic-based communities, reflecting similar engagement patterns in professional settings.

Slack faviconVisit Platform
Messaging & Chat
online
Gender & Age Distribution
MaleFemale55%45%
18-2425-3435-4445-5455-6465+10%40%30%15%4%1%
Ideological & Social Divides
Corporate ChampionsKnowledge SeekersExperimental InnovatorsWorldview (Traditional → Futuristic)Social Situation (Lower → Upper)
Community Development

Insider Knowledge

Terminology
NotificationsAlerts

Outsiders use "Notifications" for all updates while insiders prefer "Alerts" as it reflects actionable or important updates within Yammer Communities.

GroupCommunity

Outsiders often call any collection of users a "Group," but Yammer uses "Community" to emphasize ongoing collaboration and shared purpose.

MembersCommunity Members

General observers say "Members" but in Yammer, "Community Members" stresses their role within a specific Community rather than a broad membership.

SettingsCommunity Settings

Outsiders refer to all options simply as "Settings," but insiders use "Community Settings" to specify controls at the Community level.

ChatConversations

Casual users often say "Chat" implying informal real-time talk, whereas insiders use "Conversations" recognizing threaded, persistent discussions on topics.

File SharingDocument Library

Outside users call it "File Sharing," but insiders say "Document Library" to emphasize structured storage and collaborative access within Yammer.

EventLive Event

Outsiders say "Event" broadly, while Yammer members distinguish "Live Event" as a formal broadcast inside the platform fostering engagement.

PostMessage

While outsiders say "Post" generically, Yammer insiders refer to individual contributions as "Messages" to underscore communication rather than broadcasting.

TagTopic

While casual observers speak of "Tags," Yammer insiders call them "Topics" to denote organized, ongoing subject areas within discussions.

LikePraise

Common social media users say "Like," but Yammer insiders use "Praise" to encourage positive recognition and appreciation among colleagues.

Inside Jokes

"The Yammer Echo"

Refers to humorous situations where a post or announcement gets repeated multiple times in various communities, joking about how the message bounces around endlessly.
Facts & Sayings

YamJam

A live, open discussion event hosted within a Yammer Community, encouraging real-time interaction and idea sharing among members.

All Company

A community or conversation visible to all employees across the organization, used for broad announcements or discussions.

Threaded Conversation

A series of connected replies within a post, allowing organized and focused discussion on specific topics.

Praise Badges

Digital tokens of recognition that members can give to colleagues to acknowledge helpful contributions or positive attitudes.
Unwritten Rules

Always use @mentions thoughtfully.

Overusing or misusing mentions can overwhelm colleagues with notifications and be seen as intrusive or annoying.

Keep 'All Company' posts relevant and professional.

Since these posts reach everyone, inappropriate or off-topic content can damage credibility and irritate large audiences.

Respond promptly to direct questions or requests in threads.

Timely engagement signals respect and keeps projects on track, reinforcing a culture of collaboration.

Use praise badges genuinely, not excessively.

Over-giving badges diminishes their value and can appear insincere, so they should acknowledge real contributions.
Fictional Portraits

Maya, 29

Project Managerfemale

Maya is a mid-level project manager at a multinational company using Yammer Communities to streamline collaboration across departments.

TransparencyCollaborationEfficiency
Motivations
  • Facilitate clear communication among project teams
  • Share best practices and updates efficiently
  • Build rapport and culture despite remote work
Challenges
  • Keeping team members engaged and responsive on Yammer
  • Overwhelmed by the volume of updates and posts
  • Balancing Yammer activity with other communication tools
Platforms
Yammer CommunitiesMicrosoft TeamsEmail
@mentionsAnnouncementsThreadsPinned posts

Raj, 42

IT Supportmale

Raj is an IT support specialist who manages Yammer Communities to assist employees with tech questions and resource sharing.

ResponsivenessClarityHelpfulness
Motivations
  • Provide timely IT support through Yammer
  • Reduce repetitive support tickets via public Q&A
  • Encourage knowledge sharing among employees
Challenges
  • Ensuring users post clear questions to get proper help
  • Dealing with misinformation or incorrect solutions
  • Managing multiple communities with overlapping topics
Platforms
Yammer CommunitiesInternal help desk softwareDirect messaging platforms
Ticket escalationKnowledge baseCommunity moderatorThread resolution

Carla, 55

HR Specialistfemale

Carla leverages Yammer Communities to promote employee engagement, share HR news, and foster organizational culture.

InclusionPositivityTransparency
Motivations
  • Boost employee morale through recognition posts
  • Disseminate updates about policies and benefits
  • Encourage cross-departmental networking
Challenges
  • Getting quieter employees to participate
  • Dealing with informal or inappropriate posts
  • Measuring impact of engagement initiatives
Platforms
Yammer CommunitiesInternal social eventsEmail
Employee spotlightPulse surveysEngagement metrics

Insights & Background

Historical Timeline
Main Subjects
Technologies

Yammer Platform

Core SaaS social network for enterprise collaboration, hosting all Communities.
Enterprise SocialCore ProductCloud-Based

Yammer Communities Feature

Dedicated spaces where topic-based groups form, post threads, and share files.
Topic HubsThreaded DiscussionsEmployee-Led

Microsoft Teams Integration

Connector that surfaces Yammer feeds inside Teams channels for seamless workflows.
Cross-AppUnified ChatWorkflow Bridge

Yammer Mobile App

iOS/Android client enabling on-the-go community interaction and push notifications.
On-The-GoPush AlertsMobile-First

Microsoft Graph API

RESTful endpoints for automating group membership, analytics pulls, and custom integrations.
Developer-FriendlyExtensibleData Access

Viva Engage

Rebranded Yammer experience within Microsoft Viva suite, focusing on company culture.
Viva SuiteCulture FocusRebranding

Live Events on Yammer

Broadcast tool for webinars, town halls and Q&A sessions to large audiences.
All-HandsBroadcastInteractive

Yammer Analytics Dashboard

Built-in reporting on engagement metrics, active users, and community health.
Metrics-DrivenAdoption InsightsExecutive Reporting

Third-Party Integrations

Plugins (e.g., SharePoint, Stream, Power BI) that extend content and data sharing.
EcosystemExtensibleData Visualization
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First Steps & Resources

Get-Started Steps
Time to basics: 2-4 weeks
1

Set Up Your Yammer Profile

30-45 minutesBasic
Summary: Create a complete, professional Yammer profile to introduce yourself to the community.
Details: Begin by logging into your organization's Yammer network and setting up your profile. Add a clear photo, your real name, job title, department, and a brief bio that highlights your interests or expertise. This step is crucial because a complete profile builds trust and makes it easier for others to connect with you. Many newcomers skip this, making it harder to be recognized or approached. Take time to review privacy settings and ensure your information is accurate. A well-crafted profile signals that you are a genuine participant, not just a passive observer. To evaluate your progress, check if your profile is 100% complete and if you’ve received any profile views or connection requests. This foundation is essential for meaningful engagement in Yammer Communities.
2

Explore and Join Relevant Communities

1-2 hoursBasic
Summary: Browse Yammer to find and join communities that align with your interests or work.
Details: Use Yammer’s search and browse features to discover active communities within your organization. Look for groups related to your department, projects, or professional interests. Read community descriptions and recent posts to gauge activity and relevance. Avoid joining too many at once; focus on 2-3 that genuinely interest you. Some beginners join inactive or irrelevant groups, leading to disengagement. Instead, prioritize communities with regular discussions and clear guidelines. Introduce yourself briefly in each group after joining. This step helps you understand the landscape and start building connections. Progress is measured by your membership in relevant groups and initial interactions, such as likes or replies to your introduction.
3

Observe Community Culture and Etiquette

2-3 days (passive observation)Basic
Summary: Read posts and discussions to learn each community’s tone, norms, and best practices.
Details: Spend time observing how members interact before posting. Note the types of content shared, the tone of discussions, and how questions are asked and answered. Pay attention to pinned posts or guidelines, which often outline community rules. Many newcomers make the mistake of posting off-topic or using an overly formal or informal tone. By observing first, you’ll learn what’s valued—such as sharing resources, asking thoughtful questions, or celebrating team wins. This step is vital for integrating smoothly and avoiding faux pas. Evaluate your progress by feeling confident about the group’s norms and being able to summarize them for yourself. This foundation will make your future contributions more impactful and well-received.
Welcoming Practices

Welcome post

When new members join a community, leaders often create a public welcome post encouraging others to introduce themselves and share relevant resources, fostering immediate inclusion.
Beginner Mistakes

Posting duplicate questions instead of searching existing threads.

Always use the search function before asking to avoid clutter and help maintain organized conversations.

Ignoring community guidelines on tone and content.

Read and follow posted guidelines to build trust and avoid conflicts or moderation actions.
Pathway to Credibility

Tap a pathway step to view details

Facts

Regional Differences
North America

North American Yammer Communities tend to emphasize open sharing and bottom-up feedback more prominently compared to some European counterparts, where privacy and data sensitivity influence community settings.

Europe

European organizations often enforce stricter moderation policies and data compliance in Yammer Communities due to regulatory frameworks like GDPR.

Misconceptions

Misconception #1

Yammer Communities are just generic online forums.

Reality

They are specialized internal social networks designed to support organizational culture, knowledge sharing, and collaboration within enterprise constraints.

Misconception #2

Yammer can replace all email communication.

Reality

While it reduces some email reliance, many teams still use email alongside Yammer for formal, confidential, or externally directed communications.

Misconception #3

Only the tech-savvy use Yammer effectively.

Reality

Yammer has a wide user base across roles and tech comfort levels, supported by tailored training and community-specific norms that ease participation.

Feedback

How helpful was the information in Yammer Communities?