Line Users In Taiwan bubble
Line Users In Taiwan profile
Line Users In Taiwan
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Interest
LINE Users in Taiwan are an active digital community centered around the popular messaging app LINE, widely adopted for communication, ...Show more
General Q&A
In Taiwan, LINE is more than a messaging app—it's a central social platform used daily for communication, coordination, payments, entertainment, and even civic engagement.
Community Q&A

Summary

Key Findings

Sticker Identity

Identity Markers
Taiwanese LINE users show strong local pride by creating and sharing Taiwan-only stickers, making these a key social identity marker and form of cultural expression exclusive to their community.

Read Receipt Pressure

Social Norms
The '已讀' (read-receipts) feature creates a unique social pressure; users expect prompt responses, and ignoring 'read' statuses can signal social tension or exclusion.

Group Dynamics

Community Dynamics
LINE group chats in Taiwan are often large and highly interactive, with ritualized event invitations and viral sticker-sharing fostering communal bonds and lively social coordination.

Fintech Integration

Insider Perspective
LINE's multiple services like LINE Pay and taxi booking are seamlessly integrated, making the app a daily social and financial hub, deeply intertwining digital life and social interaction.
Sub Groups

Family Groups

LINE groups for family communication, sharing daily updates and coordinating family events.

School & University Groups

Student and faculty groups using LINE for academic coordination and social interaction.

Workplace Teams

Professional teams and companies using LINE for internal communication and project management.

Neighborhood & Local Interest Groups

Residents of specific neighborhoods or shared-interest groups organizing both online and offline activities.

Community Organizations

Local clubs, volunteer groups, and community centers using LINE for event planning and outreach.

Statistics and Demographics

Platform Distribution
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Line
60%

LINE is the core platform where Taiwanese users communicate, form groups, and engage in daily digital interactions, making it the central hub for this community.

Line faviconVisit Platform
Messaging & Chat
online
Neighborhood Venues
10%

Many LINE groups in Taiwan are organized around local neighborhoods, with members often meeting in local cafes or community spaces to extend their online connections offline.

Community Settings
offline
Universities & Colleges
10%

Student groups and campus organizations in Taiwan frequently use LINE for coordination, with offline engagement occurring in academic settings.

Educational Settings
offline
Gender & Age Distribution
MaleFemale48%52%
13-1718-2425-3435-4445-5455-6465+5%20%25%20%15%10%5%
Ideological & Social Divides
Digital NativesPragmatic ProfessionalsCommunity EldersWorldview (Traditional → Futuristic)Social Situation (Lower → Upper)
Community Development

Insider Knowledge

Terminology
EmojiEmoticons

While outsiders say 'emoji' generally, LINE users distinguish 'emoticons' as LINE's unique set of expressive icons separate from universal emojis.

Friends ListFriends

Outsiders describe contact lists generally, whereas LINE users shorten it to 'Friends' reflecting the app's terminology for social connections.

Chat GroupGroup Chat

Casual observers call it 'chat group' generically, but insiders use 'group chat' aligning with LINE's official term for multi-person conversations.

Messaging AppLINE

While outsiders refer generally to any messaging application, insiders specify 'LINE' to emphasize the unique platform they actively use and discuss.

Video CallLINE Call

Casual users say 'video call' broadly, but insiders say 'LINE Call' specifying the voice and video call feature native to LINE.

User IDLINE ID

The concept of user identifier is generic outside, but inside LINE it is standardized as 'LINE ID' essential for friend connections.

Payment SystemLINE Pay

Outsiders describe financial features broadly, whereas insiders use 'LINE Pay' referring specifically to LINE's integrated payment service.

StickersStamps

Though casual users say 'stickers' universally, LINE users prefer 'stamps' to denote LINE's specific style of expressive images used in chats.

Status UpdateTimeline Post

General observers might say 'status update'; LINE users prefer 'Timeline Post' highlighting LINE's social feed feature.

Push NotificationsAlerts

Outsiders describe app notifications broadly, while insiders often say 'alerts' informally referring to LINE's notification system.

Greeting Salutations
Example Conversation
Insider
哈嘍~有空嗎?
Outsider
Huh? You just said 'Hello, are you free?' What does that mean?
Insider
It’s a casual way to start chatting, checking if the other person is available to talk or hang out. It’s common in LINE chats here.
Outsider
Oh, I see! Seems friendlier than just saying 'Hi'.
Cultural Context
Line users in Taiwan often start conversations with availability checks, reflecting the app’s role in spontaneous social coordination.
Inside Jokes

Sending an excessive amount of stickers in a group chat called "貼圖炸彈 (Sticker Bomb)"

Within LINE group chats, members tease each other by sending so many stickers that the chat becomes flooded, a playful way to show enthusiasm or tease friends.

'已讀不回大魔王'

Calling someone the 'Read-But-No-Reply King' jokingly blames them for being unresponsive after reading messages, a common playful complaint.
Facts & Sayings

貼圖派 (Sticker Faction)

Refers to users who heavily use LINE's unique local stickers to express emotions or reactions, signaling an insider's appreciation for Taiwan-exclusive sticker art.

已讀不回 (Read but no reply)

Describes the common social phenomenon when someone has read a message (thanks to LINE's read receipts) but doesn't respond, often leading to teasing or mild social tension.

群組炸彈 (Group Chat Bomb)

Used when a group chat suddenly gets overwhelmed with messages, stickers, or memes, causing a fun but chaotic chat environment.

聊天室開趴 (Chatroom Party)

Refers to organizing lively group chats that mimic a party atmosphere through continuous chatting, sticker exchanges, and event planning within LINE.
Unwritten Rules

Always acknowledge "已讀" (read receipts) respectfully in conversations.

Since read receipts are visible, ignoring messages without at least a brief reply can be socially frowned upon.

Participate actively in group chat events or risk being seen as distant.

Group chats in Taiwan often hold lively conversations and organized events; being a quiet member may isolate one from the community.

Use appropriate stickers to match the tone instead of plain text.

Stickers are an essential part of expressing nuance and emotion; failing to use them can make messages seem cold or out of touch.
Fictional Portraits

Wei-Ting, 29

Graphic Designerfemale

Wei-Ting relies on LINE daily for both personal chats and coordinating freelancing projects due to its popularity in Taiwan.

ConnectivityEfficiencyCreativity
Motivations
  • Staying connected instantly with friends and clients
  • Utilizing LINE Pay for quick, cashless transactions
  • Keeping up with trending LINE stickers and features
Challenges
  • Managing overwhelming group chats during busy workdays
  • Navigating frequent updates changing interface features
  • Balancing privacy with social sharing on LINE Moments
Platforms
LINE chat groupsInstagram for creative inspiration
LINE PayLINE MomentsSticker packs

Chun-Hao, 43

Small Business Ownermale

Chun-Hao uses LINE as a primary tool to communicate with customers, send promotions, and manage orders.

Customer connectionReliabilityGrowth
Motivations
  • Enhancing customer engagement via LINE Official Accounts
  • Streamlining order and payment through LINE Pay
  • Building a loyal customer community
Challenges
  • Learning to leverage LINE's marketing tools effectively
  • Keeping up with feature changes impacting small business users
  • Dealing with occasional technical glitches during transactions
Platforms
LINE Official AccountsFacebook groups for entrepreneurs
LINE Official AccountLINE BeaconLINE Pay

Mei-Ling, 19

University Studentfemale

Mei-Ling uses LINE to stay connected with friends, share multimedia content, and participate in campus groups.

FriendshipInclusivitySelf-expression
Motivations
  • Maintaining close friendships through chat and voice calls
  • Sharing life moments via LINE Timeline
  • Accessing real-time event information on campus
Challenges
  • Avoiding distraction from constant LINE notifications
  • Managing overlapping group chats from multiple courses
  • Feeling pressure to respond quickly in social groups
Platforms
LINE group chatsInstagram stories
LINE TimelineGroup chatsRead receipts

Insights & Background

Historical Timeline
Main Subjects
Commercial Services

LINE Pay

Taiwan’s leading mobile wallet within LINE, used for peer transfers, in-store payments, and bills.
Everyday FinanceRed EnvelopeQR Code

LINE Today

Curated news and lifestyle feed integrated into LINE’s main interface, a primary news source for many users.
Morning ScrollLocal NewsClickbait Culture

LINE TV

Video-streaming platform offering Taiwanese dramas, variety shows, and user-generated clips.
K-Drama HubBinge WatchFan Subbed

LINE Points

Loyalty currency earned via activities and spending, redeemable for stickers, themes, and vouchers.
Reward LoopSticker CurrencyMicro-Transactions

LINE TAXI (LINE TAXI+)

Ride-hailing service integrated in LINE, a common alternative to traditional taxis.
Urban MobilityOn-DemandPromo Codes
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First Steps & Resources

Get-Started Steps
Time to basics: 1-2 weeks
1

Download and Set Up LINE

30-60 minutesBasic
Summary: Install LINE, create an account, and customize your profile for local use in Taiwan.
Details: Begin by downloading the LINE app from your device’s app store. Create an account using your mobile number, ensuring you select Taiwan as your region for access to local features. Set up your profile with a recognizable photo and display name, as this is important for social interactions in Taiwan. Familiarize yourself with the app’s interface, privacy settings, and basic functions like adding friends and joining group chats. Many Taiwanese users value a complete and authentic profile, which helps build trust and facilitates smoother communication. Common beginner mistakes include skipping profile setup or not adjusting privacy settings, which can lead to confusion or missed connections. Take time to explore the app’s menus and notification settings to avoid being overwhelmed later. Progress can be evaluated by successfully sending messages, adding local friends, and navigating the main features without confusion.
2

Join Local LINE Groups

1-2 daysIntermediate
Summary: Search for and join public LINE groups relevant to your interests or local community in Taiwan.
Details: LINE groups are a core part of the Taiwanese LINE experience, used for everything from neighborhood updates to hobby discussions. Start by searching for public groups through online forums, social media, or community bulletin boards—many groups share QR codes or invite links. Choose groups that match your interests (e.g., food, travel, local events) or are based in your area. Introduce yourself politely upon joining, as Taiwanese group etiquette values respectful greetings. Avoid spamming or self-promotion, which is frowned upon. Observe group norms before actively participating. Challenges include finding active, relevant groups and understanding group-specific rules. Overcome this by reading pinned messages and asking questions if unsure. Progress is marked by being accepted into groups and participating in conversations without issue.
3

Explore LINE Official Accounts

1-2 hoursBasic
Summary: Follow and interact with popular Taiwanese LINE Official Accounts for news, deals, and services.
Details: Official Accounts on LINE are widely used in Taiwan for accessing news, government updates, shopping deals, and customer service. Search for and follow accounts of local businesses, news outlets, or government agencies. Interact with these accounts by reading updates, using chatbots, or participating in promotions. This step helps you understand how LINE integrates with daily life in Taiwan beyond personal messaging. Beginners may overlook the value of Official Accounts or feel overwhelmed by the volume of information. Start with a few key accounts and gradually expand. Use the search function within LINE to find verified accounts. Evaluate progress by receiving relevant updates, redeeming coupons, or successfully using a service through an Official Account.
Welcoming Practices

送貼圖 (Sending Stickers)

New members in group chats are often welcomed by being sent popular or funny local stickers, which helps integrate them and make them feel part of the group.
Beginner Mistakes

Not using stickers or local slang in chats.

Observe common stickers or phrases used and try incorporating them to show engagement and cultural connection.

Ignoring '已讀' messages for too long.

Try to reply promptly after messages show as read, as delay can be interpreted as rudeness or disinterest.
Pathway to Credibility

Tap a pathway step to view details

Facts

Regional Differences
Asia

Taiwanese LINE users emphasize local-themed stickers and use LINE fintech services like LINE Pay extensively, while other Asian markets may focus more on basic messaging features.

Misconceptions

Misconception #1

LINE is just another messaging app with no unique local importance.

Reality

In Taiwan, LINE is deeply integrated into daily life, used for social, commercial, and governmental functions beyond chatting.

Misconception #2

Stickers are just decoration and not part of communication.

Reality

Stickers, especially local ones, carry cultural meanings, emotions, and social signals unique to Taiwanese user interactions.

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