Once bubble
Once profile
Once
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Once is the dedicated global fan community of the K-pop group Twice, known for their passionate support, coordinated projects, and dist...Show more
General Q&A
Once is the dedicated global fandom of K-pop girl group Twice, known for their organized support, loyalty, and unique cultural practices within the wider K-pop fan community.
Community Q&A

Summary

Key Findings

Coordinated Mobilization

Community Dynamics
Once fans engage in highly synchronized streaming and voting efforts, treating these as vital rituals to maximize Twice's chart success and visibility globally, demonstrating a collective sense of purpose rarely seen in casual music fandoms.

Bias Hierarchy

Identity Markers
The concept of a 'bias' member creates subtle social layers within Once, where fan loyalty to individual Twice members affects status and influence in fan debates and projects, shaping community interactions uniquely.

Ritualized Participation

Social Norms
Memorizing fan chants and participating in birthday projects are social rites that signify genuine membership, embedding fans in structured, emotional performances that outsiders often overlook as simple fandom enthusiasm.

Strategic Debates

Communication Patterns
Intense discussions about line distributions, voting tactics, and comeback timing serve as platforms where insider knowledge circulates and community strategies evolve, revealing a complex decision-making culture.
Sub Groups

Fan Project Organizers

Groups coordinating global streaming, charity drives, and birthday projects for Twice members.

Concert-Goers

Fans who travel and gather for live Twice concerts and fan meetings.

Fan Artists & Creators

Members producing fan art, edits, and creative content shared on Instagram, Twitter/X, and YouTube.

International Once

Regional subgroups (e.g., US Once, Japan Once, SEA Once) organizing local events and online discussions.

Streaming Teams

Fans focused on coordinated streaming of music videos and songs to boost Twice's chart performance.

Statistics and Demographics

Platform Distribution
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Twitter/X
25%

Twitter/X is the primary online hub for K-pop fandoms like Once, enabling real-time updates, fan projects, and global coordination.

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Social Networks
online
YouTube
20%

YouTube is central for streaming Twice's music videos, watching content, and engaging in comment-based fan discussions.

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Content Sharing
online
Instagram
10%

Instagram is widely used for sharing fan art, photos, and following official and fan accounts related to Twice.

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Social Networks
online
Gender & Age Distribution
MaleFemale20%80%
13-1718-2425-3435-4445-5455-6420%50%20%7%2%1%
Ideological & Social Divides
Project LeadersCreative MakersCollectorsCasual FansWorldview (Traditional → Futuristic)Social Situation (Lower → Upper)
Community Development

Insider Knowledge

Terminology
Fan chantCheering chant

Casual viewers may say "fan chant" but insiders use "cheering chant" referring to coordinated group chants supporting Twice during performances.

ImageConcept

Casual observers describe a group's style as "image," but insiders refer to the specific thematic and visual style of an album or era as "concept," which Twice fans deeply analyze.

Concert VideoFan cam

Observers use general terms like "concert video," but fans distinctly refer to videos focusing on one member as "fan cams," a popular community content type.

Love bombFan projects

Outsiders may describe supportive gestures as "love bomb," but insiders call them coordinated "fan projects," including organized celebrations, charity work, and events.

Light StickCandy Bong

Casual observers might say "light stick" for concert light devices, but members call the official Twice light stick the "Candy Bong," a key symbol of fandom unity.

Social media postComeback support

Outsiders see routine posts as "social media posts," but fans specifically use "comeback support" to describe organized promotions during new album releases.

Fan ClubOnce

Casual observers refer to groups of fans generally as "fan clubs," whereas dedicated Twice fans identify themselves specifically as "Once," indicating their unique global community identity.

FansOnce

General people use "fans" to describe supporters of the group, but committed community members exclusively use "Once" as the official fandom name symbolizing identity and loyalty.

Fan artOnce-made artworks

General people say "fan art," but the Twice fandom emphasizes "Once-made artworks" highlighting community creativity and exclusive culture.

Group NameTwice

While casual observers say "Twice" to refer to the group, insiders know and use "Twice" with associated cultural context, including their fandom name "Once" and member nicknames.

Greeting Salutations
Example Conversation
Insider
Once!
Outsider
What do you mean by 'Once'?
Insider
'Once' is our fandom name, and saying 'Once!' is like calling out to fellow fans.
'Forever!' is the traditional response, symbolizing our perpetual support.
Outsider
Oh, so it’s like a shared identity greeting! That’s cool.
Cultural Context
The greeting emphasizes belonging and lifelong loyalty within the fandom.
Inside Jokes

"JYP is our CEO, Twice is our treasure"

A playful homage emphasizing JYP Entertainment’s role in Twice’s success and the fandom’s affection towards the group as precious.

"Line Distribution Anxiety"

A humorous reference to discussions about how singing parts are divided among Twice members, a frequent and lighthearted debate within the fandom.
Facts & Sayings

OT9

Refers to all nine members of Twice performing together, emphasizing unity and inclusion of every member.

Bias

The fan's favorite member of Twice, often the focus of personal support and affection.

Comeback season

The period when Twice releases new music and promotional activities ramp up, triggering coordinated fan actions.

Sasaeng

A term used to describe obsessive or invasive fans, often discussed with caution or disdain within the fandom.
Unwritten Rules

Do not reveal your bias favoritism in aggressive ways.

Respect for all members is emphasized to maintain harmony; aggressive favoritism can cause conflict.

Always participate in streaming efforts during comeback season.

Collective streaming is critical for boosting Twice's chart performance, and lack of participation is frowned upon.

Use correct fan chants at concerts without improvisation.

Fan chants are traditional and memorized; deviating is seen as disrespectful or disruptive.

Respect the privacy of members; avoid supporting sasaeng behaviors.

Once discourage invasive fan activities that may harm or discomfort Twice members.
Fictional Portraits

Jisoo, 23

University Studentfemale

A Korean university student deeply passionate about Twice since their debut, actively engaging in fan activities and social media to support the group.

Community SupportAuthenticityPassion
Motivations
  • Supporting Twice during releases and concerts
  • Connecting with international ONCE fans
  • Participating in coordinated fan projects to show collective love
Challenges
  • Balancing studies and active fan engagement
  • Dealing with occasional cultural misunderstandings from non-fans
  • Managing online negativity and gatekeeping within the community
Platforms
Twitter fanthreadsDiscord ONCE serversLocal fan clubs
MaknaeComebackBiasFan chant

Mark, 31

Marketing Specialistmale

A Western K-pop enthusiast who discovered Twice during their viral hits, Mark uses fan insights culturally and professionally while enjoying active participation in global ONCE communities.

InnovationCommunity IntegrationInclusivity
Motivations
  • Cultural appreciation and connection through Twice
  • Expanding his understanding of fan marketing dynamics
  • Networking with international ONCE fans
Challenges
  • Navigating language and cultural barriers
  • Balancing professional life with fan commitments
  • Occasionally feeling like an outsider in Korean-centric fan spaces
Platforms
Reddit K-pop threadsDiscord marketing discussion channelsFan translation groups
ComebackFan chantLightstickFancam

Siti, 27

Language Teacherfemale

An Indonesian language teacher who admires Twice’s positive influence, actively engages with local ONCE groups, and promotes K-culture in Southeast Asia.

UnityCultural ExchangeEmpathy
Motivations
  • Sharing Twice’s music as cultural bridge
  • Teaching Korean language through K-pop content
  • Fostering strong local ONCE community connections
Challenges
  • Limited access to official events in Southeast Asia
  • Coordinating fan projects across time zones
  • Navigating misinformation or controversies online
Platforms
WhatsApp fan groupsLocal meetupsInstagram fan pages
ComebackFanchantBiasSelca

Insights & Background

Historical Timeline
Main Subjects
People

Nayeon

Lead vocalist and one of the group’s most visible members; often the face of Twice’s promotions.
Lead VocalMaknae LineVisual

Jihyo

Leader and main vocalist; known for powerful performances and serving as Twice’s spokesperson.
Group LeaderMain VocalStage Presence

Momo

Main dancer and sub-vocalist; recognized for her dance prowess and choreography contributions.
Dance MachinePerformance KingNikkeijin

Sana

Sub-vocalist; beloved for her ‘shy shy shy’ aegyo moment that went viral.
Aegyo IconViral MomentJapanese Line

Tzuyu

Visual and sub-vocalist; the youngest member who garners wide international attention.
VisualInternational AppealMaknae

Dahyun

Sub-rapper and sub-vocalist; known for her bright personality and the “Eagle Dance.”
Rap LinePersonality PlusMeme Queen

Chaeyoung

Main rapper and songwriter; contributes to lyric writing and rap composition.
Creative PenRap GeniusArt Student

Jeongyeon

Lead vocalist; admired for her distinctive tone and emotional delivery.
Lead VocalEmotive ToneShort Hair Era

Mina

Sub-vocalist and dancer; praised for her graceful stage presence and recent return to activities.
Ballet BackgroundGraceful PerformerComeback

Park Jin-young

Founder of JYP Entertainment and producer of Twice; architect of the group’s concept and sound.
ProducerVisionaryJYP Founder
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First Steps & Resources

Get-Started Steps
Time to basics: 1-2 weeks
1

Learn Twice’s Core History

2-3 hoursBasic
Summary: Familiarize yourself with Twice’s formation, members, and major milestones.
Details: Begin your journey by understanding the foundation of Twice: how the group was formed, the backgrounds and personalities of each member, and their major achievements. This knowledge is essential for meaningful participation in the Once community, as discussions often reference specific eras, member traits, or iconic moments. Start by reading official group profiles, watching introductory videos, and exploring fan-made timelines. Common challenges include information overload and confusion over member names or roles. Overcome this by focusing on one member at a time and taking notes. Use official sources and fan-curated guides to ensure accuracy. This step is crucial because it builds the context needed to appreciate group dynamics and community references. Evaluate your progress by being able to name all members, recognize their roles, and recount key group milestones.
2

Watch Key Music Videos

2-4 hoursBasic
Summary: View Twice’s most iconic music videos to understand their style and appeal.
Details: Music videos are central to Twice’s identity and fan culture. Watch their debut MV and several of their most popular releases to grasp their musical evolution, choreography, and visual themes. Focus on observing recurring concepts, signature dance moves, and each member’s presence. Beginners may feel overwhelmed by the number of videos; start with a curated list of essentials recommended by fans. Take notes on standout moments or favorite songs. This step is important because music videos are often referenced in fan discussions, memes, and project themes. Progress is measured by your ability to recognize songs, choreography, and discuss your impressions with other fans.
3

Join a Once Community

1-2 daysIntermediate
Summary: Register and introduce yourself in an active Once online forum or social group.
Details: Community engagement is at the heart of the Once bubble. Find an active online forum, Discord server, or social media group dedicated to Once. Register, read the rules, and introduce yourself in the appropriate thread or channel. Observe ongoing discussions, participate in polls, and ask beginner questions. Newcomers may feel shy or fear making mistakes; remember that most communities welcome respectful new fans. Lurk initially to understand group norms, then gradually join conversations. This step is vital for building connections, staying updated, and participating in group projects. Progress is shown by your comfort in posting, responding, and making online friends.
Welcoming Practices

Welcome to the Once family!

New fans are greeted warmly with this phrase, signaling inclusion and support within the fandom community.

Sharing official fan chant guides

Newcomers are often given or directed to fan chant tutorials to help them integrate into live concert culture.
Beginner Mistakes

Jumping into bias debates too aggressively.

Observe respectful discussions first and avoid harsh comments to maintain fandom harmony.

Ignoring streaming schedules during comebacks.

Follow established streaming plans to ensure your support effectively benefits Twice’s chart performance.

Facts

Regional Differences
Asia

In South Korea and Japan, Once tend to have more active participation in in-person events and official merchandise buying, whereas fans in the Americas focus more on online streaming and social media campaigns.

North America

Fans in North America often organize large-scale charity projects and elaborate fan art contests, contributing creatively beyond streaming activities.

Misconceptions

Misconception #1

Once are just casual fans who like Twice’s music casually.

Reality

Once are highly organized, emotionally invested fans who systematically work to support Twice’s success worldwide.

Misconception #2

The fandom is homogeneous and only popular in Korea.

Reality

Once is a diverse, global community with strong presences in many countries, including Japan, Southeast Asia, and the Americas.
Clothing & Styles

Lightstick (Candy Bong)

The official Twice lightstick, used by Once during concerts to show support, symbolizing fandom identity and collective unity.

Feedback

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